央视少儿频道品牌更新宣传片

CCTV14 Rebranding Promo Video

我们为中国小朋友们打造了两只动画宣传片,以丰富的视觉语言捕捉孩子们的天马行空和无限可能。宣传片1「国风篇」“文明其精神”,深入孩童的内心世界,采用国风水墨水彩风格渲染;宣传片2「运动篇」“野蛮其体魄”,聚焦于孩子们丰富的体育活动,采用三渲二风格化。

Acts as Animation/Rendering/Compositing

We have created two animated campaigns for Chinese children, capturing the children's The film captures children's imagination and infinite possibilities in a rich visual language. Promo 1, ‘The Spirit of Civilisation’, goes deep into the inner world of children and is rendered in Chinese ink and watercolour; and Promo 2, ‘The Body of Savagery’, focuses on children's rich sporting activities and is stylised in three-touch rendering.

工银万事达悦爱系列信用卡《女字旁新说》

Combination of live action and animation

中国工商银行信用卡与万事达卡联合发行了一张为女性权益考量的卡。而我们,则以女字旁文字的创意与产品权益进行结合,与他们携手,为当代女性的新想法发声。

Acts as Animation/Rendering

金曈奖【原创内容单元 原创视频组 最佳创意】金奖 【创意单元 商业短片组 最佳脚本 】铜奖

ICBC Credit Card and MasterCard jointly issued a card for women's rights consideration. We, on the other hand, combined the idea of words next to the female character with the product's rights, joining hands with them to give voice to new ideas for contemporary women.

NIKE Pegasus 41

Rendering exercise for sports shoes

“耐克「蓝图」(Nike Blueprint)系列” 发布,最新一代 Nike Pegasus 41 也正式亮相。日常渲染练习,尝试鞋类产品表现 Nike Pegasus 41Blueprint 奥运配色。

Acts as Rendering

Nike Blueprint Pack’ was released and the latest generation of the Nike Pegasus 41 was officially unveiled. Daily rendering exercise to try out footwear products to represent the Nike Pegasus 41 Blueprint Olympic colours.

NIKE 2024 Paris Olympics "WIN ON AIR"

Promo H5 Editorial for NIKE

巴黎奥运之际,Nike 强势推出汇聚 Air 科技的「蓝图」系列,Nike 决定以「WIN ON AIR 制胜的底气」作为本次 Campaign 的创意概念,在 Nike 官方账号上线的产品推文,我们延续了主视觉的吸睛风格,画面中央旋转的巨大产品,牢牢抢占视野。错层滑动的交互,明暗交替的形式,让华丽的胜利,由此展开。

Acts as Animation/Rendering

On the occasion of the Paris Olympics, Nike is launching the ‘Blueprint’ series, which is a collection of Air technologies. Nike has decided to use ‘WIN ON AIR’ as the creative concept for this campaign.

Canva可画

Brand film for Canva可画

Canva可画是一款在线设计平台, 该平台为用户提供超过6万款原创设计模板,涵盖海报、视频、演示文稿、社交媒体、传单等200多种设计场景。在2023年,我自驱地为这一品牌制作30s宣传片。

Acts as Directing/Animation/Rendering/Compositing/other full-process independent creation

Canva is an online design platform that provides users with more than 60,000 original design templates covering more than 200 design scenarios such as posters, videos, presentations, social media, flyers, and more. In 2023, I self-drive to make a 30s promotional video for this brand.

Sanshirou, 2023

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