耐克·
「上天不落地」
Nike Air Max Day 2024
Client：NIKE
Production Studio： LxU Studio
Role：Rendering/Compositing
Nike Air Max Dn以「上天不落地」为核心，联动成都Air Max Day，
借潮玩周边IP MAXXX与Dn科技互动焕变，构建超现实宇宙场景，融合本土元素触达Z世代革新体验。
Nike Air Max Dn, centered on the theme of “Up in the sky, not down on the ground”, linked up with the Air Max Day in Chengdu,
and utilized the IPs of the trendy peripheral to create a surreal cosmic scene.
MAXXX and Dn technology interact with each other to build a surreal cosmic scene, integrating local elements to reach out to the innovative experience of the Z-generation.
借潮玩周边IP MAXXX与Dn科技互动焕变，构建超现实宇宙场景，融合本土元素触达Z世代革新体验。
Nike Air Max Dn, centered on the theme of “Up in the sky, not down on the ground”, linked up with the Air Max Day in Chengdu,
and utilized the IPs of the trendy peripheral to create a surreal cosmic scene.
MAXXX and Dn technology interact with each other to build a surreal cosmic scene, integrating local elements to reach out to the innovative experience of the Z-generation.